What I love about vintage car adverts
Vintage car adverts were opinionated and confident
Ads back then, had Guts!
Ads today, don’t.
They talked about the why and the how and weren't afraid to talk about the details
The adverts were intelligent and usually funny
The ads were beautiful
Punchlines. Punchlines. Punchlines.
The genius is in the copy.
- Looks the same
- Says absolutely nothing
- Copy written by 8th graders
- All they have is a shiny picture
- and the pictures don't say all that much
I'll leave you with this, a quick comparison of two Porsche adverts from different time periods. One has so much character and the other has none at all.